managing director

Irina Paradnaya was born in Moscow and received a degree in Theater Producing and Arts Management from the Moscow Art Theater School (MXAT).  In 2010, she became the Executive Producer of the Bolshoi Theater of Russia, where she was responsible for producing 15 ballet and opera premieres, two international tours, an international ballet festival, and the Grand Re-Opening Concert of the Historical Stage of the Bolshoi Theater. During her five-year tenure at the Theater, she worked with such internationally acclaimed companies as the Paris Opera, The Israeli Opera, and New York City Ballet and with Alexei Ratmansky, Pierre Lacotte, Jorma Elo, and Wayne McGregor, some of the most heralded choreographers of our time.  Paradnaya received an M.A. in Performing Arts Administration from New York University, concentrating on nonprofit Marketing and Development while holding internships at the Metropolitan Opera, New York City Ballet, and The Joyce Theater. In 2016, she and fellow New York University graduate Jared G. Lilly launched IJ Group, an organization dedicated to providing a new approach to arts management.


jared g. lilly
managing director

Jared G. Lilly is a classically-trained vocalist and pianist who received a B.A. in Vocal Performance from Wake Forest University and pursued further training at The Boston Conservatory before he took a temporary break from the performing arts to become a Special Events planner for two highly regarded hotel properties: the Boar’s Head Inn in Charlottesville, Virginia and The Resort at Glade Springs in Daniels, West Virginia.  After four years and much valuable experience, Lilly left the corporate world to obtain an M.A. in Performing Arts Administration from New York University, where his research focused on nonprofit board development and governance and corporate philanthropy.  While at New York University, Lilly worked with the Metropolitan Opera’s Patron and Individual Giving department and met Irina Paradnaya, his future IJ Group business partner.  A dedicated advocate for nonprofit Board service, Lilly currently sits on the Wake Forest University College Board of Visitors and the WAKE New York Community Board.  He has also served on the Grants Distribution Committee and the Advisory Committee of the Beckley Area Foundation and on the Community Engagement Advisory Committee of the Charlottesville University Symphony Orchestra. In November 2016, Lilly presented on corporate philanthropy and charitable giving to the arts at the annual international conference of the Association for Research on Nonprofit Organizations and Voluntary Action in Washington, D.C.



martha cooper
Marketing consultant

Martha Cooper is an arts marketing consultant with extensive experience in the nonprofit sector.   She has held the position of Director of Marketing at Lincoln Center for the Performing Arts, Inc., The Joyce Theater, American Ballet Theatre, The Performing Arts Center at Purchase College, and Friends of Hudson River Park.  Prior to her work in nonprofit marketing, she taught writing to lawyers and to law and college students.  Her unique combination of marketing and writing expertise allows her to help clients realize their missions and articulate their brand.  She is effective in developing marketing strategies and initiatives that build new audiences.  Cooper received her Bachelor of Arts from the University of Connecticut and a Ph.D. in English from the University of North Carolina at Chapel Hill.